I work in digital advertising analytics for a Unapologetically Dope shirt that all the data points to. Its is very hard to advertise on FB right now because you don’t want your consumer to associate your brand with whatever political/covid-19/racist post that comes up adjacent to your ad on Facebook. Facebook is not very brand safe at the moment and rn, i would say its almost more effective to get the media awareness from not advertising than you would from actually advertising. Add this to the fact that consumer spending is down in almost all categories and you have a perfect storm to bail out. I want to see companies do this in a Goldilocks economy and where

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